WhatsApp API costs
Meta official rates for Mexico, effective October 1, 2026Estimate what using the WhatsApp API would cost you.
Since October 2026 Meta charges for every delivered message. Move the numbers of your operation and see the cost of the month right away.
Your month on the WhatsApp API
Pick a case or type your own figures. This is what Meta charges to the payment account of your number, before taxes.
What Meta would charge
$56.73MXN per month
Per year: 680.76 MXN
About 1.03 MXN per conversation
- Service above the free allowance$0.00
- Utility and authentication$18.78
- Marketing$37.95
If Meta recategorized your utility templates as marketing, you would pay 68.80 MXN more per month.
Rates per message
Meta official rate card for Mexico, in pesos, per delivered message.
Service
0.1565MXN per message
Free text within 24 hours of the customer message. The first 1,000 each month per number are free.
Utility
0.1565MXN per message
A template about something the customer already asked for: an order, an appointment, a payment.
Marketing
0.7298MXN per message
A template that promotes, reactivates or follows up commercially.
Authentication
0.1565MXN per message
A template with a one-time code.
Messages your customer writes are not charged. Templates are charged from the first one and do not use the 1,000 free messages.
The 24 hour window decides your bill
When a customer writes to you, a 24 hour window opens. Each message from them restarts it.
- 1
The customer writes
It is not charged and it opens the window.
- 2
You reply inside the window
Free service text: free up to 1,000 a month per number.
- 3
The window closes
You can only write with a template approved by Meta.
- 4
You send a template
It is charged from the first message, as utility or marketing depending on its text.
Four example businesses
Cases based on real usage patterns, with rounded figures and no names. Load them to see the math.
Small shop
60 conversations, 6 replies per conversation and 5 order reminders.
$0.78 MXN per month
Sales with follow-ups
55 long conversations, 120 internal alerts to the owner and 52 customer follow-ups.
$56.73 MXN per month
Campaign month
130 conversations, 84 order notices and 180 reactivation messages.
$171.12 MXN per month
Mid-size company
Two numbers, 1,500 conversations, 400 utility templates and 300 marketing templates.
$1,377.04 MXN per month
How to lower the bill
- Resolve inside the window: an assistant that answers quickly avoids follow-up templates.
- Send internal alerts to the dashboard instead of repeating them on WhatsApp with a template.
- Write in fewer messages: one clear reply costs less than the same text in three.
- Write utility messages without promotional language. Meta decides the final category.
- Cap follow-ups per day to avoid spikes.
- If you already run ads, use Click to WhatsApp: the conversation they open is free for up to 7 days.
Mexico rates in pesos from Meta official rate card, effective October 1, 2026 and checked on October 29, 2026. This is an estimate: your real cost depends on your volume and on how Meta classifies your templates. See Meta pricing
Want to estimate it with your real operation?
Tell WaMan how many conversations you handle and what you send outside the window.